The Domestic Visitor Survey (DVS) measures insights into both peak and off-peak domestic tourism (intentions, behaviours, and experiences) in New Zealand. The aim of the data is to help audiences better understand domestic visitors and support informed decision-making for a thriving tourism sector.

More information and data download can be found on MBIE's website.

Mean and median cost types

A small number of high spending travellers make the average look high, but the median shows what the “typical” New Zealander spends.

In the Domestic Visitor Survey (DVS), the mean trip cost is about twice the median because most people spend a modest amount on their domestic trips, while a small number of travellers spend very large amounts. These high spend trips raise the average (mean), but they do not affect the middle value (median) nearly as much.

Net Promoter Score (NPS)

The Net Promoter Score (NPS) tells us how likely the respondent is to recommend the destination to family or friends ie promote it. We have used the standard Net Promoter Score (NPS) calculation in the DVS. However, the NPS results from the Domestic Satisfaction Report (DSR), Domestic Visitor Survey (DVS), and International Visitor Survey (IVS) are not directly comparable due to fundamental differences in survey design.